March 15, 2023 by Peter Liston
Digitisation 101 for Small Business
In today's digital age, small businesses must embrace digitisation to remain competitive and relevant. Digitisation refers to the process of converting analog information into digital form, which can be stored, processed and shared more efficiently. Two key areas that small businesses can benefit from digitization are outsourcing and Customer Relationship Management (CRM) technology. In this blog post, we'll explore how outsourcing and CRM technology, specifically HubSpot and Active Campaign, can help small businesses digitise their operations and grow their customer base.
Outsourcing is the practice of hiring an external company or individual to perform specific tasks or services for your business. Outsourcing can be a cost-effective way to access specialised expertise, streamline operations, and free up your time and resources to focus on core business functions. For small businesses, outsourcing can be especially beneficial as it allows them to access skills and knowledge that they may not have in-house.
One area where outsourcing can be particularly useful is in marketing. By outsourcing marketing tasks to a digital marketing agency, small businesses can access specialised expertise in areas such as SEO, social media marketing and content marketing. This can help small businesses to reach a wider audience, increase brand awareness, and ultimately grow their customer base.
Customer Relationship Management (CRM) technology refers to software that helps businesses manage their interactions with customers and prospects. A CRM system can help businesses to track customer interactions, manage sales leads and automate marketing campaigns. This can help businesses build stronger relationships with customers, improve customer retention rates and increase sales.
Two popular CRM systems that are well-suited for small businesses are HubSpot and Active Campaign.
HubSpot offers a suite of tools for marketing, sales and customer service, including a free CRM system. The HubSpot CRM allows businesses to track customer interactions, manage sales leads and automate marketing campaigns. HubSpot also offers a range of paid plans that offer additional features such as email marketing and social media management.
Active Campaign is another popular CRM system that is designed for small businesses. Active Campaign offers a range of tools for email marketing, marketing automation and CRM. The Active Campaign CRM allows businesses to track customer interactions, manage sales leads and automate marketing campaigns. Active Campaign also offers a range of paid plans that offer additional features such as SMS marketing and a sales automation tool.
Digitisation is essential for small businesses to remain competitive and relevant. Outsourcing can help small businesses access specialised expertise and streamline operations, while CRM technology can help businesses manage customer interactions, improve customer retention rates and increase sales. By using tools such as HubSpot and Active Campaign, small businesses can digitise their operations and grow their customer base.