CORE RESPONSIBILITIES:

• Implement lead management processes and workflows.
• Qualify and prioritise leads based on defined criteria.
• Nurture leads through targeted communication and engagement.
• Collaborate with the sales team to understand lead requirements and provide necessary support.
• Track and analyse lead behaviour and engagement to identify potential conversion opportunities.
• Utilise marketing automation and CRM systems to manage and track lead interactions.
• Provide regular reports and insights on lead management performance.
• Collaborate with marketing and sales teams to align lead management strategies with overall business objectives.
• Stay updated on lead management best practices and industry trends.

SKILLS AND KNOWLEDGE:

• Strong understanding of lead management processes and strategies.
• Proficiency in CRM systems and marketing automation tools.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and identify trends.
• Knowledge of sales processes and customer journey mapping.
• Detail-oriented and organized.
• Collaborative and team-oriented mindset.

TECHNOLOGY AND PLATFORMS USED:

• CRM systems (Salesforce, HubSpot, etc.)
• Marketing automation tools
• Analytics platforms